McDonald's

In early 2020 Wieden + Kennedy NY created an in-house, experimental team called BODEGA. Our first project? Make @mcdonalds cool on the internet. Here’s a quick sizzle reel of some work from the past year.

Earlier this year, Travis Scott kicked off the McDonald’s Celebrity Trays campaign. I ended up designing a Cactus Jack french fry logo that Travis Scott ended up using for his identity + merch

Some recent TikTok highlights:

The rest of the work is best viewed through a quick scroll of our Twitter and Instagram.

Some PR mentions for our work on Twitter:

• Hypebeast: “McDonald's Pokes Fun at the Monolith With Drive Thru Tweet”

• Today: “This sad McDonald's tweet is making people surprisingly emotional”

• Buzzfeed: “McDonald's Had The Funniest Response On Twitter For People Asking If The McRib Is Coming Back”